Precision Planting - InsidePTI
RESEARCH DIGITIZATION PROJECT
“For this project, we had the opportunity to produce over 35 research articles, pairing copywriting and video production to create a strategic framework to leverage highly-popular content from Precision Planting.” - Austin Savage
Precision Planting is the leading global provider of practical and effective precision agriculture technologies to help farmers work smarter every season. They focus on developing smart products that improve planting, liquid fertilizer application, and harvest operations on farms across the world.
Since 2018, Precision Planting has used their test farm (called the PTI Farm) in Pontiac, IL to run over 100 agronomic studies. Each year, they share some of the most important study results through a video series called InsidePTI.
Starting in 2022, Savage Content Collective has supported on the production and management of this video series. And at the end of 2023, we took the partnership a step further to be more strategic with the multi-year data they had collected.
In the past, InsidePTI had been a highly-successful gated video series, and full research studies were shared in an annual PDF Research Summary that growers could download. However, we worked with the Precision team to make full studies more accessible by combining multi-year data into extensive research articles that could be searched, discovered, and engaged with right on their website.
Now, Precision Planting is able to:
Easily highlight related videos and products to a particular study
Quickly update study pages with the most recent data
And leverage studies as a related resource in other marketing content
And it worked…
For new InsidePTI content that is produced, we’ve built a cohesive framework to ensure content is integrated effectively with related resources, past years’ data, relevant products, and more.
Take your content marketing to the next level.
This project included:
Copywriting of 35+ Comprehensive Research Articles Using Multi-Year Data
Website Layout & Design Using Client's Content Management System
Video Editing & Production for InsidePTI Episodes
Email Creation for Article/Video Releases With New Data
Content marketing doesn’t have to be overwhelming.
Let’s talk!