Dairy Queen - El Paso, Chenoa, Fairbury
SOCIAL MEDIA MANAGEMENT
Everyone knows the Dairy Queen sign, but the magic of a local DQ is the people behind the counter. Our Dairy Queen partners came to us looking for a consistent social presence that would bring customers through the door—not just by promoting products, but by giving people a reason to feel connected before they ever walked in.
We focus on showing the local side of Dairy Queen, putting team members front and center so customers could recognize faces when they came in. By designing high-quality graphics that matched DQ's corporate brand standards and creating on-trend videos featuring local crews, we built a social presence that felt familiar, polished, and unmistakably theirs.
“Austin and his team at Savage Content have taken a genuine interest in getting to know our business and making sure the content we share is relevant to our audience. They can take an idea and bring it to life and communicate it well! They have earned my trust on our social platforms.”
Building Momentum for a New Location
When our client opened a new location in Chenoa, we launched their social channels right alongside the store. The results from the launch were significant:
Nearly 1,000 page follows before opening day.
10,000 visits to the page
4,000 content interactions
Multiple successful Grand Opening events