Onward Injury Law

RESEARCH ARTICLE DEVELOPMENT

Onward Injury Law came to us with a clear goal: build domain authority through content valuable enough that other publishers would want to reference it. Rather than writing another generic personal injury article, we set out to create resources strong enough to earn backlinks on their own merit.

The first piece we produced, The Most Dangerous Counties in Illinois for Car Accidents, became exactly that. We paired a high-value walkthrough of a topic their primary audience actually searches for with custom charts and a statewide map of Illinois. We sought out to create visuals compelling enough that other sites and publications could pull them into their own articles as a reference, driving links back to Onward in the process.

We're continuing that same approach with a piece on commercial truck accident statistics in Illinois, currently in progress, and with a two-part series that repurposes one of Onward's existing free resources into ungated articles designed to grow their email list.