Budscout
ARTICLE COPYWRITING
Budscout is an autonomous 24/7 scouting companion that harnesses the power of artificial intelligence to scale your cultivation knowledge, increase your product yield, and grow with confidence. Using this sensor suite and user interface gives the ability to characterize your canopy, identify plant stress 10 days earlier than an average person, and optimize your benches, racks, and room by strain through the power of artificial intelligence and data visualization.
Savage Content Collective partnered with Budscout to take a science-heavy research article that is core to why their technology makes a difference for cannabis growers and turn it into something that is skimmable, positioning this significant research paper as a clear CTA for their target audience as they position themselves as the go-to experts in technology for cannabis growers.
Repurposing Content Strategically
Budscout wanted to answer the question through this study: Could we use hyperspectral imaging with advanced Al systems to give growers insights and feedback about the health of every plant in their facility, at all times?
We accomplished this by repurposing a study done by Tom Michaels and his research team at the University of Minnesota Department of Horticulture Science. This study showcased why hyperspectral imaging and AI technology can make a difference for cannabis growers. By summarizing the results in a skimmable article, we could provide growers with the highlights of the results, and position the full research article as a clear CTA for those who are interested in learning more, providing value to Budscout’s core audience and making Budscout’s expertise in the industry clear.
